Customer Marketing Manager
Cyberark

Company Description

About CyberArk:
CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity - human or machine - across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world's leading organizations trust CyberArk to help secure their most critical assets. To learn more about CyberArk, visit our CyberArk blogs or follow us on Twitter, LinkedIn or Facebook.

Job Description

This role offers an exciting opportunity to amplify customer stories and drive business growth through strategic customer marketing programs. The ideal candidate will combine analytical thinking with creative problem-solving to deliver exceptional programs with measurable results.

What you will do:

• -Program Management

• Lead customer advocacy initiatives such as reference program, online reviews, and customer story development
• Manage and analyze the effectiveness of advocacy activities using data and analytics

-Content Creation and Amplification

• Identify, recruit, and nurture customers for success stories and videos
• Manage all stakeholders in Monday.com for case study creation process
• Upon completion, ensures approvals are tracked and customer stories are shared via appropriate channels (social, web, internal, etc.)
• Proactively suggests process enhancements and seeks opportunities to improve content quality and process efficiency through automation and AI

• Build Customer Reviews Strategy and Manage Review Collection Programs

• Develop and implement online review programs aligned with business goals
• Create and manage programs to drive customer review collection
• Maintain profiles on key review sites (Gartner Peer Insights, etc.)

• Maintain Reference Program

• Support managed reference requests and tracks all reference activity in Salesforce
• Build relationships and partner with key vendors to optimize program utilization
• Socialize program cross-departmentally to drive nominations and engagement
• Work closely with Reference Edge tool to track all reference activity

• Own Data, Analytics and Reporting for all Customer Marketing dashboards

• Proactively monitors dashboards
• Socialize dashboards cross-departmentally and within marketing
• Make recommendations for new dashboards/enhancements as needs arise
• Make recommendations for behavioral changes based on dashboard tracking

#LI-EB1

Qualifications

• 5+ years of experience in marketing, customer advocacy, customer success, account management or related roles

• Excellent communication and interpersonal skills

• Ability to work in a fast-paced environment with evolving priorities, reprioritizing based on sense of urgency

• Proven ability to foster collaboration and contribute to team success and goals through clear communication, accountability, and adaptability

• Strong analytical abilities and proficiency in data analysis tools

• Proficiency in CRM systems, marketing automation platforms, business intelligence and analytics dashboards

• Project management and organizational skills

How you will stand out from the crowd:

• Experience with marketing in technology or SaaS industry

• Demonstrated success in launching and managing successful review campaigns across multiple channels including email, social and events

• Experience with Reference Edge or managing a reference database

Additional Information

CyberArk is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.
We are unable to sponsor or take over sponsorship of employment Visa at this time.
The salary range for this position is $105,000 - $145,000/year, plus commissions or discretionary bonus, which will be based on the employee's performance. Base pay may also vary considerably depending on job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits.

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