Digital Marketing Team Lead
Roth Staffing Companies

Our client is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.

In the US, our client is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.

Team Lead - Digital

McAllen, TX

Direct Hire, W-2 Full Time

Our client's US Digital business unit is quickly growing its digital agency service business and is looking for a Team Lead to help execute their client's SEM, YouTube Ad and Email efforts directly reporting to the Sr. Manager, Client Services, Sales. This role will manage a small team responsible for trafficking and managing our local client's digital campaigns with a focus on Paid Search and YouTube campaigns on Google Ads as well as Email Marketing.

Our ideal candidate has a passion for and past experience in paid search. We're seeking someone with an entrepreneurial spirit, has strong attention to detail, is a self-starter who isn't afraid of taking initiative, and excited about helping clients meet their goals and objectives through strategic executions and analysis. This person must be able to work in a fast-paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.

Responsibilities

• Manage paid search campaigns, including campaign launches, budget management, bid management, ad copy writing, analytic tracking and optimizations and reporting.
• Identify, research and determine best course of action to execute clients' marketing goals through paid social media opportunities
• Report on various client's paid search campaigns and understand what performed well and how campaigns can be optimized efficiently
• Help guide creative based on performance and results if required
• Monitor and proactively optimize ongoing campaigns for various clients
• Assign work to your team of traffickers or junior campaign managers.
• Coach your team on how to become better paid search campaign managers and teach them how to identify clients' goals and work to achieve them. * Keep up with the latest innovations in paid search tactics and features
• Ensure all deliverables meet our service level agreements

Qualifications

• Bachelor degree / Student in marketing, business or equivalent work experience.
• 2-4 years of hands-on-keyboard PPC/Paid Search experience with Google Ads or Search360
• Previous experience managing Search budgets of $25K+/month for call-based lead conversions.
• Experience and understanding of bid management paid search best practices, optimization concepts and analytics tools.
• Excellent communication skills. Client-facing experience desired.
• Google Ads certification a plus.
• Exhibit strong attention to detail

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