Digital Media Specialist
Horizontal Talent

Our client is seeking a dynamic and innovative Digital Media Specialist to join their team. This role is centered around Affiliate & Influencer Marketing and will be instrumental in coordinating and managing the execution and reporting of paid advertising initiatives, specifically for our client's Consumer Brands.

Key Responsibilities:
- Develop and implement effective marketing strategies tailored to affiliate marketing across digital platforms.
- Identify, onboard, and foster growth of e-commerce/affiliate creators on platforms like TikTok Shops, focusing on driving brand awareness and conversion.
- Collaborate with the paid social media team to manage and optimize campaigns, maximizing sales and brand visibility.
- Monitor and analyze performance data to identify areas of success and improvement, making recommendations to maximize affiliate results.
- Build relationships with affiliates and influencers to promote our client's products and drive sales.
- Project manage to ensure timely launches of ongoing affiliate and creator campaigns.
- Collaborate with cross-functional teams for social listening, pro-active discovery of affiliates and creators, and identification of trends and opportunities for growth.

The ideal candidate will have:
- A four-year degree from an accredited college or university.
- A minimum of two years' experience in social media and/or affiliate marketing.
- A minimum of two years' experience in advertising and/or marketing project management.
- Exceptional organizational, presentation, and communication skills, both verbal and written.
- Strong analytical skills and intermediate proficiency in Excel and PowerPoint.
- The ability to work and thrive in a fast-paced environment.
- Excellent interpersonal and relationship-building skills.

Our client is committed to fostering a diverse and inclusive workplace. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $26 - $29 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.