Director, Social Media
The University of Chicago

Department
ESA Creative Operations and Web Design

About the Department
The Office of College Admissions has a staff of over 40 people working as Admissions Counselors in Operations and IT Support, and Outreach and Communications. They manage marketing to and recruitment of prospective students, as well as the admissions process for first year and transfer students into The College, and summer programs for high school students. The Office of College Admissions is a forward-facing department often providing the first impression of UChicago to visitors in-person, virtually, telephonically, via email engagement, digital media and print materials. Of its several schools and departments, The College is the single-largest entity at the University of Chicago, and responsible for bringing to campus a class of students with a diverse set of backgrounds who are prepared to take on rigorous academics while engaging with the University, surrounding neighborhood, and city of Chicago. For more information please visit http://www.collegeadmissions.uchicago.edu.

Job Summary
This position supports the work of the Office of College Admissions and its social media marketing strategy. The Director of Social Media will manage multiple aspects of College Admissions digital strategy including content creation, copywriting, sourcing material, and other related tasks on the Department's several social media accounts. Additionally, this position requires working well, both individually and in teams, to problem-solve, manage projects, and as a positive representative of the University of Chicago. To maintain a general understanding of the recruitment and application review process, the Director of Social Media will also manage a small admissions territory and have general recruitment and application review responsibilities in addition to their social media responsibilities.

Responsibilities

• Maintains all current social media accounts including Facebook, Instagram, TikTok, Tumblr, and Twitter.
• Builds on successful social media campaigns and develops new postings regularly to maintain a strong, positive online presence.
• Creates content geared towards prospective and admitted students, in line with UChicago branding and overall marketing strategy.
• Collaborates with other members of Outreach and Communications team to develop content and assist in projects in communication areas other than social media.
• Manages current student interns who assist with social media content creation and other Outreach-related work.
• Manages a small, domestic or international territory and is the primary evaluator of applications for admission from those territories. Serves as a member of the Admissions Committee.
• Plans, develops and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate levels of guidance and direction.
• Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity. Manage digital and social media assets (including routine website maintenance); compiles and analyzes relevant metrics based on established strategic goals.
• Performs other related work as needed.

Minimum Qualifications

Education:
Minimum requirements include a college or university degree in related field.

Work Experience:
Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.

Certifications:

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Preferred Qualifications

Education:

• Degree in communications or other relevant field.

Experience:

• A minimum of two years of relevant experience in social media or digital marketing.

Technical Skills or Knowledge:

• Proficient in Microsoft Office.
• Proficient in various social media platforms and marketing within them, including Instagram, Facebook, TikTok, Twitter, Tumblr, etc.
• Skilled at Slate CRM.

Preferred Competencies

• Excellent verbal and written communication.
• Presentation skills.
• Customer service skills.
• Leadership, collaboration, and creativity.
• Maintain confidentiality.

Working Conditions

• Work will take place in an office setting, and remotely during work-related travel, on and off-campus events, and application review season.
• Some travel.

Application Documents

• Resume/CV (required)
• Cover Letter (required)
• References Contact Information (3)(required)

When applying, the document(s) MUSTbe uploaded via the My Experience page, in the section titled Application Documents of the application.

Job Family
Communications

Role Impact
Individual Contributor

Scheduled Weekly Hours
37.5

Drug Test Required

No

Health Screen Required

No

Motor Vehicle Record Inquiry Required

No

Pay Rate Type
Salary

FLSA Status
Exempt

Pay Range
$59,500.00 - $77,000.00
The included pay rate or range represents the University's good faith estimate of the possible compensation offer for this role at the time of posting.

Benefits Eligible
Yes
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Posting Statement

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, national or ethnic origin, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

We seek a diverse pool of applicants who wish to join an academic community that places the highest value on rigorous inquiry and encourages a diversity of perspectives, experiences, groups of individuals, and ideas to inform and stimulate intellectual challenge, engagement, and exchange.

All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at:http://securityreport.uchicago.edu.Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.

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