Marketing Optimization Specialist
Roth Staffing Companies

Education:

• Bachelor's Degree or Equivalent work experience in Marketing, Business or relevant field of study

Work Experiences:

• 2 - 5 years of experience in an eCommerce environment, focusing on digital marketing and analytics.

Skills:

• Curiosity: an interest in understanding our consumer and their behavior

• Strategic Thinker: strong problem-solving abilities and creative resolution skills

• Test & Learn Mentality: being open to trying new things, ability to learn from mistakes and improve the status quo

• Effective Communication Skills: Ability to communicate insight and opinions clearly and effectively

• Organized and Accountable: Ability to manage timelines, self-pride in work, ownership of deliverables within a high volume, fast-paced environment

• Problem-solver: Ability to make recommendations, bias for action, positive attitude towards challenges

• Basic Microsoft Excel and Outlook skills

• Acceptable level of hearing and vision to perform job duties

Responsibilities:

• Optimize the on-site search experience using Algolia's search platform functionalities like redirects, synonyms, rules, boosting, pinning, etc.

• Generate insight into consumer and market trends by analyzing and reporting on search data using Adobe Analytics.

• Educate cross-functional teams on best practices for search tools.

• Collaborate with cross-functional teams to understand our customers and their behavior better so that we can find ways to improve their experience.

• Partner with cross-functional teams such as merchandising, project management, and design to improve the overall shopping experience

• Continuously monitor and optimize recommendations based on user behavior, preferences, and historical data.

• Implement A/B testing to refine recommendation algorithms and improve performance.

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties

• Adhere to company work hours, policies, procedures, and rules governing professional staff behavior

• Regular attendance required

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.