SFMC Consultant
Horizontal Talent

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Title: Platform Architect

Introduction:
Become a key player in driving digital transformation for our forward-thinking organization. We're seeking a dynamic and flexible Platform Architect to lead high-priority implementation projects and provide ongoing platform support across our marketing automation, journey orchestration, customer data platform (CDP), loyalty, and offer management systems. If you're passionate about data, process optimization, and delivering exceptional customer experiences, this could be the perfect opportunity for you.

Responsibilities:
- Develop deep knowledge of each client's business and available data to ensure platform solutioning aligns with their marketing objectives
- Translate business needs into detailed technical requirements for platform configuration, data schemas, and system integrations
- Lead platform configuration and development of digital marketing campaigns across various channels (email, SMS, push, in-app, etc.)
- Oversee the development, testing, and deployment of platform work completed by the development team
- Provide support to the development team on platform integrations
- Create architecture and technical specification documents
- Serve as the day-to-day technical platform subject matter expert for internal and client teams
- Collaborate closely with the project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
- Support senior team members in project estimation and marketing technology platform discovery/roadmapping engagements
- Assist the internal execution services team with ongoing platform and schema optimizations

Qualifications:
- Bachelor's degree in Computer Science, a related business or technology field, or equivalent work experience
- Minimum of 2 years of experience working with marketing automation platforms, with a demonstrated track record of leading 3+ implementation projects
- Familiarity with commonly-requested marketing platform integrations and associated technologies (CMS, DAM, CDP, web analytics, data visualization tools, client databases, etc.)
- Deep understanding of marketing automation platforms, including email, mobile, interaction, and journey management capabilities
- Proficiency in SQL, AmpScript, JavaScript, JSON, and XML
- Experience in data modeling and relational database systems
- Knowledge of HTML, MJML, CSS, and responsive email coding is a plus
- Salesforce Marketing Cloud certification is preferred
- Agency experience is highly desirable, with 2+ years in a client-facing role and knowledge of overall agency structures and agile project management methodologies
- Solid understanding of digital marketing execution processes, audience segmentation, industry best practices, communication legal compliance, and campaign analysis
- Excellent oral and written communication skills, with the ability to effectively communicate with technical and non-technical stakeholders
- Familiarity with a variety of marketing automation and marketing cloud solutions is a plus

Join our team and help shape the future of digital customer experiences. Apply now!

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $31 - $64 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.