Social Media Specialist (Public Comm Specialist)
University of North Carolina at Chapel Hill

Department:

Med Ad-Deans Office-420104

Other

No

11/20/2024

01/10/2025

Permanent Staff (SHRA)

Public Comm Specialist - Journey

GN10

Social Media Specialist (Public Comm Specialist)

20067860

P019868

Full-Time Permanent

40

Mon - Fri 8am to 5pm, occasional weekends and evenings

CHAPEL HILL, NC

North Carolina, US

$56,910 - $72,717

To learn more about the pay band for this branch and role, please see the Career Banding rates spreadsheet.

A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities. Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package, paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

The UNC School of Medicine has a rich tradition of excellence and care. Our mission is to improve the health and wellbeing of North Carolinians, and others whom we serve. We accomplish this by providing leadership and excellence in the interrelated areas of patient care, education, and research. We strive to promote faculty, staff, and learner development in a diverse, respectful environment where our colleagues demonstrate professionalism, enhance learning, and create personal and professional sustainability. We optimize our partnership with the UNC Health System through close collaboration and commitment to service.
OUR VISION
Our vision is to be the nation's leading public school of medicine. We are ranked 2nd in primary care education among all US schools of medicine and 5th among public peers in NIH research funding. Our Allied Health Department is home to five top-ranked divisions, and we are home to 18 top-ranked clinical and basic science departments in NIH research funding.
OUR MISSION
Our mission is to improve the health and well-being of North Carolinians and others whom we serve. We accomplish this by providing leadership and excellence in the interrelated areas of patient care, education, and research.
Patient Care: We will promote health and provide superb clinical care while maintaining our strong tradition of reaching underserved populations and reducing health disparities across North Carolina and beyond.
Education: We will prepare tomorrow's health care professionals and biomedical researchers by facilitating learning within innovative curricula and team-oriented interprofessional education. We will cultivate outstanding teaching and research faculty, and we will recruit outstanding students and trainees from highly diverse backgrounds to create a socially responsible, highly skilled workforce.
Research: We will develop and support a rich array of outstanding health sciences research programs, centers, and resources. We will provide infrastructure and opportunities for collaboration among disciplines throughout and beyond our University to support outstanding research. We will foster programs in the areas of basic, translational, mechanistic, and population research.

UNC-Chapel Hill's School of Medicine is seeking a dynamic Social Media Specialist to lead and elevate its social media presence. This role is ideal for a communications professional passionate about shaping the UNC School of Medicine's digital strategy. The ideal candidate will have a strong background in copywriting and editing, a sharp eye for social media trends, and the ability to navigate how evolving news cycles impact our messaging. The incumbent will be responsible for creating and amplifying compelling written and visual content including reels and shorts while coordinating posts across multiple platforms.

We're seeking a highly organized individual with a keen attention to detail, who is dedicated to continuously analyzing and enhancing the performance of our social media channels. Reporting to the Director of Content and Patient Communications, the Social Media Specialist will produce engaging content for the University's primary channels, help plan and execute strategic social media campaigns, and manage the School's online reputation by monitoring relevant news and trends. The incumbent will also be responsible for maintaining the School's distinctive brand voice and tone across all social platforms.

The incumbent will also provide ongoing reports on the performance of social media posts and projects, assist in SEO and other data analysis as needed. The incumbent will need to be available for on-call rotation among social media team members to quickly address urgent complaints or inquiries by contacting appropriate stakeholders as needed.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

Demonstrated knowledge of social media channels such as Facebook, X, Instagram, YouTube, LinkedIn, and more. In addition, the Social Media Specialist should have copywriting and editing experience for a brand, ability to create digital content (reels/shorts), experience providing detailed media data reports, extracting data from various social media platforms directly and analyzing for content improvement, an interest in staying current on social media trends, and an ability and eagerness to work with others in School of Medicine Communications and across campus. Intermediate level skill or above with Adobe Creative Suite and the proven ability to edit basic videos, photographs, and short animations.

Preferred candidate will have knowledge in journalism, marketing, advertising, public relations, communications, or related field.

Experience and knowledge of AP Style is preferred.

Not Applicable.

Evening work occasionally, Overtime occasionally, Weekend work occasionally