SVP, Demand Generation
Datasite

Datasite is where deals are made. We provide the data rooms and SaaS technology used in M&A and other high-value transactions, to deliver projects in more than 170 countries. Carrying that success into the future is all about you. Your useful skills, your unusual experience, your unique ideas. Everyone here brings something unexpected. What's yours? Invest your talents in us, and we'll return the compliment.

Job Description:

We are seeking a seasoned Demand Generation Marketer to lead and execute multi-channel demand generation campaigns that drive pipeline growth and revenue for our B2B business. This role requires a strategic thinker and planner with a proven track record of developing and implementing innovative marketing programs that deliver measurable results.

Responsibilities:

• Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with overall business objectives.
• Campaign Execution: Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events.
• Lead Generation: Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs.
• Sales Collaboration: Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals.
• Data Analysis and Optimization: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact.
• Budget Management: Manage and allocate marketing budgets effectively to maximize ROI.
• Team Leadership: Mentor and develop a team of demand marketing professionals.

Qualifications:

• 12+ years of experience in B2B demand generation marketing.
• Proven track record of driving pipeline growth and revenue.
• Strong understanding of funnel marketing, marketing automation platforms and CRM systems.
• Experience with data-driven marketing and analytics.
• Excellent communication and presentation skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong leadership and team management skills.
• Able to be hands-on and independent when appropriate

Preferred:

• Experience in technology or SaaS companies.
• Experience in driving demand for B2B financial companies, including mergers and acquisitions
• Knowledge of ABM (Account-Based Marketing) strategies.
• Experience with a broad range of marketing tools (Analytics, Automation, CRM, ++).

The base salary range represents the estimated low and high end for this position at the time of this posting. Consistent with applicable law, each candidate's compensation offer may vary and will be determined based on but not limited to, your geographic region, skills, qualifications, and experience along with the requirements of the position. Datasite reserves the right to modify this pay range at any time.

Salary Range - $176,310 - $312,850

As a global organization, Datasite knows that diverse perspectives are essential to our success. We're committed to maintaining a diverse workforce to serve our customers around the world. Datasite is an equal opportunity employer (EEO) and furthers the principles of EEO through Affirmative Action.

---